Global Electronic Commerce: Theory and Case Studies
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Electronic commerce has spurred far-reaching changes in business, on multiple fronts, using many technologies.
Global Electronic Commerce: Theory and Case Studies
This book provides a deep, practical understanding of these technologies and their use in e-commerce. Unlike other books on e-commerce, it does not concentrate solely on the Internet. Instead, it suggests that the Internet is only a bridge technology--attractive because of its low cost and global reach, but unattractive because of its slow speed and poor user interface.
Each of the twelve chapters contains an overview of a current theory or practice followed by one or more business case studies. A combination of academic theory and case studies provides a comprehensive picture of how businesspeople use computers to revolutionize the selling and delivery of their products and services. Recommend the best sample size and method to gather the necessary research data within budget and time constraints. Analyze the data and interpret the results in order to make recommendations regarding marketing decisions.
Textbook was written by Parasuraman et al You can purchase this book or you can download the book as e-book. Keller Graduate School Management has an agreement with the publisher that students can do the free download, by using the MyScribe Reader. They can make notes and save them. MyScribe allows students to download e-book up to five computers. Therefore, students can read this book at many different locations. It is cost saving and convenient. The course was taught on Sunday to pm, for eight weeks.
For the online discussion points , students were asked to post at least five times for each question in any given week. Project proposal 30 points was due on Week One. Two online quizzes points were given, one in Week Three, and another one in Week Six. Survey exercise points was collected in Week Four. Course projects points were presented at Week Seven. Final exam points was a written exam, in the closed-book and closed-notes format. No PC, cell phone or any other electronic equipment was allowed. The total points were To get the A grade, student needs to score or higher points.
Nine people enrolled. Every class started with PowerPoint presentation, with questions answers followed. Real-world sales examples in cars, construction, financial service, human resource, international business, insurance, pharmaceutical, real estates and retail stores, were given wherever applicable. Chapter 11 through Chapter 15 listed theories and applications of statistics methods, correlation, regression, sampling, hypothesis testing, multi-variables, etc. Teaching these topics required a sound knowledge of statistics. DH spent much time, going through textbook equations on blackboard, and explained details.
Statistical Package for Social Science SPSS is one of the widely used software tool to do the data analysis for social research and for marketing research. Marketing research involved the start of a Focus Group, with 7 to 11 people. A moderator would ask questions and get feedback from the people in the Focus Group. This normally took about 90 minutes. Then the questionnaire was designed based upon the data collected from the Focus Group. The questionnaire was distributed to 25 to people for a survey.
The survey could be done online. After collecting data from the survey, students entered the data via the SPSS software. Next step was to analyze and interpret the SPSS outputs. Then student concluded the research and made recommendations in their summary report. For the final project, Harvard, Cranfield, Thunderbird cases were used.
Five final projects were competed and students did good jobs, see Table 2. Conclusion With the down economy, many students were interested in learning real-life global e-commerce and marketing practices.
Global E-Commerce and Marketing Research courses were taught at two different firms to 17 people. Reading the PowerPoint slides with real-world examples made the lecture interesting. Hands-on approach, in-class team exercises, homework assignments, role play, use of Business Plan, MS Project and SPSS software, Harvard case studies, online Blackboard discussion and exercises in global finance, internet search, final oral presentation, gave the best chance of success. Student assessments were good to excellent.
E-Leader Budapest Kraemer, K. Acknowledgment DH thanked Dr. Pennino, J. Ryan, and Business faculty at Dominican College for support. The faculty research grants and two sabbatical awards from Dominican College are appreciated. It was a very delightful experience. Start with a country, pick two airline firms, one traditional and one E-commerce website. Related Papers.
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